Tuesday, February 17, 2009

The Housekeeper and the Professor


by Yoko Ogawa // A Picador Paperback Original
A beautiful story of a brilliant math professor, with a peculiar problem--since a traumatic head injury, he has lived with only eighty minutes of short-term memory. She is an astute young housekeeper with a ten-year-old son who is hired to care for him. And between them a strange, beautiful relationship blossoms. Though the professor can hold new memories for only eighty minutes, his mind is still alive with elegant equations from the past; and through him, the numbers, in all of their articulate order, reveal a sheltering and poetic world to both the housekeeper and her son. The Housekeeper and the Professor is an enchanting story about what it means to live in the present, and about the curious equations that can create a family where one before did not exist.

The professors sees and speaks of the world around him in terms of math. I thought of a cherry blossom tree scattering its many petals in the wind. How the professor would see that pattern as a complex math equation and how the housekeeper could connect and begin to see the world in his terms. Along the edges where the pink background meets the photo, I printed the ∏ / Pi equation taken out to 200 decimal places to echo the meeting of the analytical and the emotional.
Nature, meet Math. Math, this is Nature.

Click to hear the ∏ / Pi song.



Going down the side along the turnover, the point where the cover folds into the flaps, I typeset Pi to 200+ decimal places in fine print:


I forgot that this book was slated to come out a couple of years ago but under the title The Gift of Numbers. It was delayed because we were not happy with the English translation of the Japanese manuscript. I guess I shouldn't have used Babelfish. Here's the comp that only made it to Advance Uncorrected Proofs:

Photograph by Laura Hanifin

This is the second book I've designed for Yoko Ogawa. Her previous title was The Diving Pool. I remember picking this particular cherry blossom image with the dominant blue sky because I thought it would be nice to tie in with the overall blue of the pool. I think I'll have to find a way to use blue on her next novel.

Saturday, February 14, 2009

Judging the AAUP


Way back in January 22, 2009, Deb Wood and I had the honor of judging the AAUP / The Association of American University Presses Book, Jacket, & Journal Show, 2009. The results are in! Congratulations to all who entered.

One of my favorite blogs, Faceout Books was kind enough to ask us for the INSIDE SCOOP behind the judging process. Enjoy the ramblings of a mad man.

From the AAUP Judges
FaceOut Books
Feb 9, 8:11 AM
I talked with Henry Sene Yee and Deb Wood to see if we could get the inside scoop on the judging process for the AAUP. They were kind enough to share with us some of what went on.
–Jason Gabbert

From Henry:
Designer Scott Levine at Cornell University Press recommended me to be one of two judges at this year's AAUP design competition. They were kind enough to offer to pay for my expenses to get to the place of judging. Sounds great. A little traveling would be nice. It turns out that their headquarters are here in NYC. Just down the block from the Flatiron where I work. I should've at least taken a cab half a block to my deli.

Scheduled to meet at 9 AM. We were set up in the quiet AAUP's office. One room had tables piled with books waiting to be judged for their interiors. There were so many interesting titles that I wanted to read. We asked what becomes of them after the judging and were told that they get donated to libraries and senior citizen homes. The jackets and covers were set up in the mail / supply room next door, spread out on the table. Deb Wood, the Design Director of Princeton Architectural Press was the other co-judge for the covers. I've never met Deb Wood although I've always admired her work at Princeton Architectural Press (PAP), no association with Princeton University Press (PUP). Ironically, we had both judged the NY Book show a month before but she was at the next table judging a different category. We had our coffee and we started going through the piles. Roughly separating them into NAYs and MAYBEs. There were surprising amounts of thoughtful and challenging solutions. A few designers names kept popping up with consistently good designs. We were pretty much in agreement on what we thought was a design that worked well. I was looking for good typography, clean information hierarchy, a fresh approach to the subject genres, interesting image choices. A photographer took pictures of us as we were deliberating. We tried to look thoughtful yet not Muppet-like in our expressions. We had a rough cut of about 45 chosen entries and needed to break it down to 35. But it was lunch time and we needed a break ourselves. We all went down the block to Monster Sushi. The restaurant is decorated with Godzilla memorabilia. They make a deliciously juicy yellow tail special roll. When they first opened, they were known as Godzilla Restaurant until TOHO, the copyright holders sued them for intellectual property infringement. You can read more here.

Back at the judging circle we continued our edits. With a more critical eye, we took some out. Reevaluated. Replaced jackets. One or two became less of a YAY after several viewing while others in the MAYBEs that insistently made it's presence known were added to the YAYs. Exhausting.
We then were asked to write our judge's comments. After the first one, we knew we were going to run out of adjectives and perhaps fall into the trap of saying the same boring comments. Nice blah, blah blah. Good use of blah, blah, blah. Who's really going to read this? So Deb and I decided to be a little bit loose and personal with our observations. Praising the use of hang quotes, colors, interaction between type and image. Throwing in puns and alliterations. That was fun and helped bring our energy level back up. In between pauses, we were checking our work emails on our iPhones. Getting coffee and updating my Facebook page. I tried convincing Deb to join Facebook. We were done by 4:00. Complete. Finito. Whew. But the interior judging was still hacking away. The piles were still high. They were going to have to come back tomorrow to continue. The AAUP wanted us all to meet up afterwards for drinks at the Algonquin hotel but I was beat. I was anxious to get back to work and finish up some projects for that day. Later on I had dinner and drinks and when I got home, I saw a Facebook friend request from Deb Wood. Hello new friend.

From Deb:
I really enjoyed judging the AAUP, it was refreshing to see the caliber of design coming from university presses. I wasn't entirely sure what to expect. Henry and I had to make some tough choices, as there were an overwhelming number of qualifying entries. (As you can probably see from the list!)

I often feel strange about judging a book cover without knowing the whole back story. As someone who's daily life consists of solving issues related to book design, I'm well aware that there is much more than meets the eye when we see an unresolved design or a missed opportunity. There are so many voices and challenges that the designer faces when designing a book cover. Sometimes what appears as a lukewarm cover, could actually be a triumph over many adversaries.

Thursday, February 05, 2009

Hide and Seek: The Search for Truth in Iraq


by Charles Duelfer

Art Director: Pete Garceau // PublicAffairs
Charles Duelfer is one of the most senior intelligence officers with on the ground experience to have worked in Iraq, before, during and after the Gulf War. He was asked by President Bush to investigate and report on why there were no weapons of mass destruction in Iraq, and his report was the first to provide official confirmation of the absence of WMD and an account for why so many people had believed they existed. (To see how the report was received – it was front page news – see Dana Priest’s Washington Post verdict) Duelfer was also entrusted with supervising the interrogation of Saddam Hussein after his capture. He has been at the heart of US intelligence’s dealing with Iraq since 1993, and he reported personally to George Tenet.

This book is nothing less that the search for truth amid the many deceptions in Iraq, the story of how Iraq was assessed as a threat, how Saddam responded fatefully to US demands, and how the decisions to topple the Saddam regime were implemented. No one is better able to see inside the mindsets of two administrations – the US and Iraqi – with their mismatched priorities, wounded pride and dangerous ability to bluff and counterbluff.
We searched high and low for Weapons of Mass Destruction (WMD) and never found them. To depict a bomb or anything concrete on the cover that suggested what they were looking for would contradict the book. I thought a good approach was to make it all type and have the title created by the idea of what they were looking for. Obsessively blinded by their search, WMD is always right in front of their eyes and they see it when it doesn't exist. I gave it a stenciled / spray paint look to suggest the military.

Other variations:


This one looked a little too, Five Hundred Twenty-Five Thousand, Six Hundred WMD-ish.

Monday, January 26, 2009

The Ego Tunnel


by Thomas Metzinger

Art Director: Nicole Caputo // Basic Books

What a difficult book for me to grasp. I think what this book is saying is that our consciousness does not exist in the outside world or the inner ego but in the space, membrane or "tunnel" in between. Or something like that.
Nicole suggested a beautiful, abstract pattern that symbolized this transition between these two worlds. After much trial and error, I thought of the childhood toy Spirograph. I went to Toys 'R Us and bought a new set. It all fancy and comes in an over designed template holder. It's horribly made. After a few bumpy revolutions, the wheel and pen would slip and skip and mars all your hard worked fun. Don't buy it.


Sketches:


Monday, January 05, 2009

Bodies: BIG IDEAS // small books


by Susie Orbach
BIG IDEAS // small books A Picador Paperback Original

• A 2010 Communication Arts Photography Annual 51 Winner

Photograph by Jon Shireman
Throughout the Western world, people have come to believe that general dissatisfaction can be relieved by some change in their bodies. Here Susie Orbach explains the origins of this condition, and examines its implications for all of us.

Instead of using our bodies to change and remake the outside world, we spend our energy and time changing and remaking our bodies in the search for something else.

In my brain storming phone discussions with the photographer Jon Shireman, we were trying to define what this book was about. After several fruitless conversations, the word "Erase" came up. I immediately saw a body getting erase. Maybe a photograph of a person. But we decided a pencil drawing of a form would work best in the Big Ideas series look. I was more interested in the action. To also bring across the concept that we reform ourselves, using a drawing allowed us to use the leftover eraser bits to reform it back into the new body's shape.



This is an alternate image that I liked very much and wanted to use, right until the final mechanical stage. But in the end, I thought it suggested cloning or creating another body more than remaking yourself. I kept seeing Athena leaping out of Zeus' head fully grown:


Mary Cregan wrote a small piece about the cover in her Book Covers Blog, The Financial Times.



Susie Orbach on The Colbert Report:
The Colbert ReportMon - Thurs 11:30pm / 10:30c
Susie Orbach
colbertnation.com
Colbert Report Full EpisodesPolitical HumorNASA Name Contest

Friday, December 19, 2008

Readerville's Blog of the Week

Before the proliferation of blogs dedicated to the appreciation of cover design today, readerville.com was the only site on the web where you could read any discussions focusing on the cover design instead of the content. The Most Coveted Covers features were a must read and the follow up comments that began with admiration but quickly degraded to negativity was even more fun to read. Even though it sometimes annoyed the sh*t out of me.



So a big thanks to Karen Templer for highlighting my blog as the Readerville.com Blog of the Week.
The web is full of beautiful websites by book cover designers showcasing their work, but they are strictly that—portfolios of finished work. Henry Sene Yee (whose work, I should note, often appears in Most Coveted Covers) has taken a very different approach....

Thursday, December 11, 2008

The Biggest Game in Town


by Al Alvarez // Picador

Illustration by Eddie Guy
Al Alvarez touched down in Las Vegas one hot day in 1981, a poker novice and a stranger to the excesses of the American game. Soon enough he was in the casino back rooms and musty bars of Las Vegas, meeting the flamboyant characters who dominate the World Series of Poker—roving gamblers who have won and lost many fortunes at the tables. Set over the course of one tournament, The Biggest Game in Town is both a chronicle of the World Series of Poker and a history of the hustlers, madmen, and masterminds who created the high-stakes game in America. With a new introduction by the author, Alvarez’s classic account is one of the greatest gaming stories ever told.

My original concept was to depict a city built on poker. I hired collage illustrator Eddie Guy to bring this idea alive. He collaged up the Las Vegas Strip out of playing cards and poker chips. But trying to depict the Strip was less than satisfying. We focused instead on the larger than life personalities of these poker mavericks. Thus, Giant Poker Guy.

Sketches:





Poker Hand Rankings (Because you got to know when hold 'em, know when to fold 'em):

Thursday, December 04, 2008

The Other Side of the Island


by Allegra Goodman

Editor/Art Director: Jessica Rothenberg // Razorbill Books / Penguin
Jacket photograph by Andrea Chu
Model: Alexis Y // Generation

In the eighteenth glorious year of Enclosure, long after The Flood, a young girl named Honor moves with her parents to Island 365 in the Tranquil Sea. Life on the tropical island is peaceful—there is no sadness and no visible violence in this world. Earth Mother and her Corporation have created New Weather. Sky color is regulated and it almost never rains. Every family fits into its rightful, orderly, and predictable place...
Except Honor’s. Her family does not follow the rules. They ignore curfew, sing songs, and do not pray to Earth Mother. Honor doesn’t fit in with the other children at the Old Colony School. Then she meets Helix, a boy who slowly helps her uncover a terrible secret about the Island: Sooner or later, those who do not fit disappear, and they don’t ever come back.

This was my first assignment working with a YA (Young Adult) Publisher.

Having worked strictly for the adult trade market, I had to learn as I designed what was the appropriate look for the teen/tween market. My first attempts were either too sophisticated or too subtle for young reader. I had to learn a more direct language.

My first approach was to suggest the near future Utopian Island:
How about bullseye, because the character is an expert archer, overprinting in silver to represent a technology that blocks any signs of bad weather and the truth.


Nope? How about Adventure? (Honor is an excellent shot with a bow and arrow and uses her skills to save her parents):


Nope? Maybe I'll focus on the extreme atmospheric changes on the other side of the island
(In the future, They can control the weather so that it's always sunny over their community):


That's close. Let's depict the girl running in a storm (She searches for her missing parents on the "Other Side" on the island where the weather isn't under the government's control) Usually in adult trade, I try to avoid depicting the main character so up front. But for the YA market, it's OK to visualize them. Sorta like how Harry Potter is visualized as a branded character:



Out of all of those, let's go with this one:


Love the concept but can I find another stock image where the girl is much younger, wears no make-up, has the right expression of fear and determination and is set against a much stormier sky.

Hmmm, trying to find all of this in a single stock photo is impossible. IMPOSSIBLE. It would be much easier to shoot this. Luckily they agreed and increased my budget.

Photographer Andrea Chu had sent me a promo earlier in the week and Kelly Blair also recommended her as a person she worked with. Her portfolio showed lots of experience with working with children so I hired her for the shoot. We found the lovely model Alexis Y through a modeling agency.

The photoshoot. Alexis was so professional, patient, conveyed the characters emotions perfectly and was just a breeze to work with.



An outtake shot:

Thanks to LeeAnn Falciani for manning the wind machine.

and the storm cloud background by ryan/beyer/getty images


Almost there:

But the type was too active. Go simpler and more legible please.

After a bunch of tweaks to the type, coloration of the sky, and opening up the shadows on her neck and hair, VOILÀ! The FINAL DESIGN:




Here's a good tutorial on Masking Details No Bigger Than a Hair in Photoshop and a video tutorial: Masking Hair in Photoshop CS3

Tuesday, December 02, 2008

The Best Book Cover Designs of 2008?


According to Joseph's The Book Design Review blog site, these are his Favorite Book Covers of 2008. Two of mine are represented here.

Vote for your favorite. I did.