![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjEFQonUxrKx6Q34i1USkAtoJOFv2tUsE9Y33Ht27MJr9yGkc80ZfcFllJQBZwmV9KuCp6N2aq-k4zGajt63qe-9HyduPtGFfAwj-xgWGzF6uQU0jhxOLg9alUAityJWwrGs4Q/s400/iWoz-B.jpg)
by Steve Wozniak with Gina Smith
Rejected by Steve Wozniak himself.
Art Director: Ingsu Liu // W. W. Norton & Co.
The cover display font is typeset in CHICAGO, the first font to be developed for the Macintosh. Designed by Susan Kare for Apple Computer.
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjUIMXkYl90lc_xF_r22LEQq8f35JLx3dAsBtNIyZV2Y-D6T2yw4bdhcyGag76Zywa8cTkiXfBXVhoio4Tk0qVVHkkaG34HQeuRIqrhnVLWNwN9vblUWvxwkP8UOJipnK5xn2E/s400/091d2bf2bf132a190405750841cc43d9.png)
The original Apple logo featuring Isaac Newton under the fabled apple tree:
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgBGuOSPE2C_HV6ECgshg9J_lyxfKgeDbTwwO5fIIKex2vG9QLc9U2P7g-_h65FjtotjNcVRuOygv7T0dTS_sJX9pCnnW26xNMMMgX32YOdKTkWLG0-MR-HA691fmZGLLIoSV4/s400/Apple_first_logo.png)