Monday, June 11, 2007

The World Is Flat 3.0: final

by Thomas L. Friedman // Picador

Cover illustration by Christoph Niemann

Not an easy project. With over 8 million copies sold of the very familiar hardcover, originally designed by Dean Nicastro, the author wanted a complete redesign for the paperback. His thoughts was that every business man already owned this book. He wanted to reach out to the NASCAR dads and soccer moms whose lives are also being effected by a flattening world through their jobs being outsourced. We tried different approaches, but this was the one that he approved with one word, "Bingo."

Detail of art:

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