Monday, January 26, 2009

The Ego Tunnel

by Thomas Metzinger

Art Director: Nicole Caputo // Basic Books

What a difficult book for me to grasp. I think what this book is saying is that our consciousness does not exist in the outside world or the inner ego but in the space, membrane or "tunnel" in between. Or something like that.
Nicole suggested a beautiful, abstract pattern that symbolized this transition between these two worlds. After much trial and error, I thought of the childhood toy Spirograph. I went to Toys 'R Us and bought a new set. It all fancy and comes in an over designed template holder. It's horribly made. After a few bumpy revolutions, the wheel and pen would slip and skip and mars all your hard worked fun. Don't buy it.



Ian Brian Shimkoviak said...

mmmmm. spirographs. Our first attempts at graphic design...

I like the first comp too. With the big bold red "E".

Julia said...

that spirograph cover really "draws" me...